FREE COURSE (OR VERIFIED CERTIFICATE FOR $149 USD)

INTERMEDIATE

ENGLISH

Description

Addressing the needs of your customers is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project. In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.

What You’ll Learn

• The nature of successful innovation processes
• How to manage the “fuzzy” Frontend of Innovation from opportunity recognition to concept validation
• How to transfer trends and insights from the external environment into your business
• How to understand what customers really want by identifying the latent need.